Kfar

1. input generalization transfer a response learned to one stimulus to a corresponding stimulus. The benefit of stimulus generalization outweighs the disadvantage in strategic marketing. In the market today buyers consider perceptions, needs, product loyalty, age and income when purchasing a product. Stimulus generalization allows the market to offer new products with new benefits into an existing brand name product. Thus consumers can have several options to choose from, but slightly consumers are conf utilize because there are so many different products. many consumers like to stick to the same brand, well-nigh like to try something new and some will experiment from time to time. The advantage is being able to make new products such as mouthwash, different flavored toothpaste, whiting strip and many more. Some of the disadvantages it has are so many brands and choices to choose from which consumers are non sure what to buy. It is better that there are so many options, but cons umer are not sure what products are the best and then they have to purchase the product to find out the results.Normally most people will stick to the products that they are used to buy because they know those are going to satisfy their primary needs. 2. The marketers of Pepsodent and Colgate can decrease consumer confusion regarding toothpastes and related oral hygiene products by distinguishing the difference amid the products they offer. For this reason, the identity of a particular product in the line should be made to stand out from the rest. Being that when one brand brings out a new product the other brand brings out a new one that is similar, it is basically a matter of personal choice and what works for that consumer and their authority